Fast-growing Kombucha brand Remedy has appointed a new Head of Sales, with Ian Hadley joining the business from his previous role at Fentimans.
Hadley will be tasked with building Remedy’s relationships with key retailers such as Tesco, Morrisons and Holland & Barrett, as well as driving new business.
The appointment comes after a good year for the brand, with its DTC sales growing by more than 300% and it securing a number of new listings, including Tesco and, most recently, Ocado.
Speaking of his appointment, Hadley said: “Remedy Kombucha is perfectly positioned to appeal to consumers who are seeking healthier, sugar-free drinks that also offer wider functional benefits, but who don’t want to compromise on taste or quality. I look forward to continuing to grow our partner relationships across the UK, and to introducing more customers to Remedy’s delicious range.”
Anna Dominey, Remedy’s UK General Manager, added: “Kombucha is a fast-growth category in the sweet spot of key consumer trends: gut health, cutting back on sugar, rejection of artificial sweeteners and adult soft drinks with full flavour. Remedy has been at the forefront of this growth and key to sustaining this is ensuring that we have the right team in place. We are delighted to welcome Ian to Remedy and are excited at the knowledge, expertise and energy that he brings to the team.”
As well as his role as In-Home Controller at Fentimans, Hadley has previously worked for a range of drinks companies, including Heineken UK and Magners Irish Cider.
