Retail shopping is increasingly migrating to digital. Ecommerce sales are surging worldwide, and with the advances in the delivery service, it now encompasses any possible product category from electronics to groceries and quickly perishable goods.
With this shift in shopper habits, e-retail sites are becoming the main gateway for brand advertising, providing the opportunity to reach customers at the point of sale. In light of the new privacy policies, which crash existing segmentation and retention scenarios, it is not just a new potent advertising channel but a necessity for many brands.
Download this Retail Media Advertising report by Xenoss
(Hat-tip to Roger Dunn for the pointer)
