Retailers have urged suppliers to be more conscious of Covid-19 guidelines in the field, following reports of unannounced rep visits to stores.
Of 21 retailers surveyed by betterRetailing across the UK, 12 said they had received rep visits without a prior appointment within the past three months.
However, despite criticism of some suppliers, other retailers had reported reps from CCEP, Walkers, Red Bull and Imperial had followed guidance.
Read the full article on the betterRetailing website
NAM Implications:
- Oh! Oh!, echos of Morrisons (in Ken M day) of periodic banning of NAM visits.
- Raising the issues for such NAMs of how to explain rises in sales during ‘banned periods’…
- But thankfully we are all far more sophisticated nowadays…?
