Accuris hosts the 4th Annual Revenue Growth Management Conference in London with speakers from Upfield, Heineken and Nestlé discussing strategies to deal with a recession-plagued shopper.
Accuris will present an exclusive shopper survey on the role of promotions for shoppers to stretch their budget (or not), as well as a price and promotion benchmarking study based on 40+ product categories.
You will learn about:
- What role promotions play to help (or not?) shoppers in their fight
- Volume transfer matrix: how shoppers switch between stores and brands
- Best practices for promoting market-leading brands vs challengers vs niche products
- Promotional profile of Tesco, Sainsbury’s, Asda and Morrisons – and how to adapt your programmes
The event is free for consumer goods suppliers and retailers. The venue is the 5-star St Pancras hotel in London.
