While global brewing giant AB InBev reported disappointing group results today, its UK unit suggested it was performing relatively well.
Paula Lindenberg, President of the Budweiser Brewing Group UK&I, stated that the business had grown its market share in the second quarter to become the largest brewer in the UK by volume YTD. Its brands including Budweiser, Stella Artois, Corona and Bud Light were said to have performed strongly with “significant growth” in the Off-Trade.
The group quoted Nielsen data showing its Stella Artois and Budweiser were the #1 and #2 most valuable beer brands in the Off-Trade during the quarter, with Corona the #1 most valuable World Beer brand in UK grocers.
“We also continued to meet the demand for no and low-alcohol options, which grew in value and volume as many Brits continued to moderate drinking during this period,” said Lindenberg. The company has recently expanded its portfolio with the launch of two new alcohol-free beers: Budweiser Zero and Stella Artois Alcohol-Free.
Lindenberg added: “Our growth reflects the strength of our portfolio of brands. People are choosing the brands they know and love, and we’re proud that the quality of our beer portfolio and our iconic brands meet the demands of Britain’s beer drinkers today.”
The Budweiser Brewing Group didn’t provide any insights on its on-trade performance, although this is likely to have been impacted heavily by the closure of pubs and restaurants during the crisis.
The group highlighted its financial support initiatives for the hospitality sector during lockdown. It is now helping pubs and bars re-open safely, providing access to discounted PPE and an app to enable mobile ordering.
“We’re proud of our teams across our business and in our breweries who have adapted and evolved with the circumstances and changes that Covid-19 has brought,” said Lindenberg.
“Looking forward, we will be harnessing the strength of our brand portfolio and the dedication of our teams to play a leading role in the recovery of the hospitality sector and the wider industry.”
