Denmark-based Royal Unibrew has agreed a €300m deal to acquire soft drinks maker Vrumona from Heineken.
Vrumona is the second-largest soft drinks player in the Dutch market, with a range of own brands like Royal Club, Sisi, Sourcy, Sourcy Vitamin Water and partner brands like 7 Up, Pepsi and Rivella. The company and production site are located near Utrecht, with more than 300 staff.
Lars Jensen, CEO of Royal Unibrew, commented: “Vrumona is a leading soft drinks manufacturer, and it comes with a strong local organisation, which makes it a strategic very strong fit for Royal Unibrew. Vrumona will become a new growth platform for Royal Unibrew in continental Europe and is expected to drive organic earnings growth in the coming years”.
Vrumona’s net revenue last year was €200m, with EBITDA of €25m.
The transaction is dependent on regulatory approval but is expected to close in either September or October this year.
