Sweets manufacturer HARIBO UK has reported strong annual results after achieving a record market share of 21%, with five of the top ten selling products in the category market being either HARIBO or MAOAM lines.
The company revealed that its turnover rose 24% to £270.8m over the year to 31 December 2023. Export and domestic sales increased by 20% and 24%, respectively.
The announcement comes as HARIBO invests in a new warehouse on its Castleford production site. The facility will help the brand meet the growing demand for its range by managing increased volumes of finished products and stocking more raw materials and packaging.
Jon Hughes, Managing Director at HARIBO UK & Ireland, said: “In the last year, we have continued to produce well-loved treats in our Yorkshire sites for everyone to enjoy, helping create more moments of childlike happiness across the UK. We are proud to expand this mission both through our investment in a new warehouse and local community initiatives, symbolising our commitment to Yorkshire for the long term as a responsible manufacturer and employer.”
