New figures from the British Beer and Pub Association (BBPA) confirm that demand for no and low-alcohol beers is soaring, with the number of pints sold set to reach record levels this year.
In 2023, more than 120 million pints of no and low-alcoholic beers were drunk across the UK, with BBPA statistics estimating that sales could rise by a further 20 million by the end of 2024.
The data shows that sales in pubs of no and low beer in December 2023 amounted to 12% of all no and low beer sales for that year alone, up from 11% in 2022. And with the industry serving up more options and sales thriving, this year’s festive season is expected to see further gains.
With no and low options growing in popularity, the BBPA stated that it is important that the government takes meaningful steps over the coming months to address the disparity in UK descriptors compared to other markets. The trade association is calling on the government to align existing no and low thresholds with those of other nations to help drive sales and boost the economy.
“Whether someone is choosing moderation, keeping pace with many Christmas festivities, or just doesn’t drink alcohol, these sales show brewers and pubs are catering to all,” said Emma McClarkin, CEO of the BBPA.
“With the popularity of no and low increasing, we stand ready to support the government in taking the necessary steps to align our no and low alcohol descriptors with other markets. This important move would allow the category to continue to flourish, benefit the consumer, and allow the pub to continue being a home away from home.”
In the UK, the existing threshold for ‘alcohol-free’ is 0.05% ABV, whereas many other nations define alcohol-free as 0.5% ABV. The BBPA stated that aligning the thresholds will provide a level of fairness for UK brewers and will help to contribute towards the government’s commitment to drive economic growth.
The trade association noted that taking this step would raise awareness of the no and low options, support innovation, and provide greater choice for consumers.
Luke Boase, founder of leading non-alcoholic brewer Lucky Saint, commented: “There is an exciting opportunity for the government to support consumers in understanding no and low drinks, and that will create a hugely positive impact on the health of the nation.
“Clear descriptors that align with other markets will help unlock availability, raise awareness and drive consumption of alcohol-free drinks across the country.
“We welcome the Government’s support for the no and low category to help realise its potential”.
