Samworth Brothers has announced the launch of a website for its Fresh Food for Now Company division, which delivers food-to-go to forecourts, service stations and convenience stores.
The unit was set up in April as an expansion of the company’s Ginsters van sales operation and Samworth said the new site will help communicate that evolution, while also showcasing its wider range of product and services.
The company said it plans to develop the site into an e-commerce portal that will allow its retailer customers to order directly.
Alastair Johns, head of brand & category at Food for Now, said: “Normally you’d be looking at 10 to 12 weeks to launch a simple brochure-style website, so to launch a more complex project in less than half the time was impressive. We have ambitious plans to increase our market share in the food-to-go sector and we believe our new website will play a vital role in making that possible.”
