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Seven Years Of GCA Has Led To A More Competitive Grocery Sector

A competitive groceries sector with stronger and more effective communication between retailers and their direct suppliers is the legacy of seven years of regulation, the outgoing Groceries Code Adjudicator said yesterday.

In her latest annual report and accounts, Christine Tacon highlighted the impact of her work over the period and how the sector has changed since the Groceries Supply Code of Practice (GSCOP) was introduced 10 years ago.

“We have seen an increase, not a decrease, in competition in the sector as three more retailers have exceeded £1 billion turnover of groceries and been designated by the Competition and Markets Authority,” she said.

“Furthermore, fresh produce suppliers have been growing in size and are confident under the protection of the Code to work closely and on longer contracts with retailers.

“And there is stronger and more effective communication between retailers and suppliers; this is a significant change, the value of which has been apparent in the current Coronavirus crisis and the resultant need to maintain very efficient supply chains.

“Suppliers feel more able to challenge the retailers to get the best joint solutions – no longer is the response ‘how high?’ when the retailers ask them to jump.”

Tacon added: “I came into this role because I wanted to make a difference and I believe the evidence shows I have.

“I will leave the GCA in the knowledge that by working with the sector, I have shifted the regulated retailers from practice-based compliance to enduring culture change, driving effective compliance risk management at all levels in every regulated business. This should ensure that breaches don’t happen and that if they do, they are quickly picked up and put right.”

Tacon had been due to stand down this month. However, it was announced in April that she would continue as GCA for a period of up to six months in order to provide “continuity and reassurance” to the sector during the coronavirus outbreak.

In her final report, the GCA points to other significant positives from her time in the role.

“The original 10 regulated retailers are now exemplars among businesses for paying on time. The Duty to Report on Payment Practices and Performance results submitted to the Department for Business, Energy & Industrial Strategy cover all invoices, not just groceries, so are only a guide.

“These 10 retailers notably paid between 93%-100% of all their invoices on time, whereas only 13% of all the suppliers to those retailers achieved the same level of prompt payment.

“Working between retailers and suppliers has become more efficient. For example, the business practices implemented in response to inconsistencies arising as a result of drop and drive have eliminated masses of paperwork as well as reducing time wasted on challenges.

“Consumers have benefitted from an increase in innovative products on the supermarket shelves, created by a growing number of speciality suppliers which the retailers are welcoming to increase differentiation.

“I believe my success has come from the unique way I established of working with the retailers.  I have taken a collaborative approach which should also be at the heart of healthy supplier-retailer relationships.

“Over the past seven years, I have had more than 300 meetings with retailers’ Code Compliance Officers to take up issues I was hearing from suppliers and ensure retailers were making progress in putting things right.”

In her foreword to the Annual Report, the GCA stressed that her collaborative approach is “not a soft touch” but one that enables tough, honest conversations and prompt remedial action and one which can be escalated to closer engagement to resolve issues or even to a formal investigation.

As well as her approach to regulation Tacon identifies the GCA’s annual survey as another vital tool to secure progress, with the 2020 results telling a positive story.

She concluded: “I strongly believe that the Code, combined with the changes in culture and behaviour I have encouraged over the past seven years, provided the foundations for the excellent reaction of the groceries supply chain to the Coronavirus emergency.

“The regulated groceries retailers and their suppliers overwhelmingly responded with the best interests of the consumer at the heart of everything they did and there has been a high level of communication between them throughout.”

NAM Implications:
  • A great job well done, Christine!
  • (BTW readers: Any side-bets re an even longer post-lockdown extension of the role
  • ….as the market copes with lockdown fall-out, and supplier-retailer ‘fallings out’?)