How long can brands keep cutting back before there is nothing left to cut? One expert believes that companies have pushed shrinkflation to its limit and will soon be selling “air in a packet”.
Read the full article on The Telegraph website
NAM Implications:
- A clear ‘Letter of Law’ vs Spirit of Law issue.
- And consumer perception is driven by Spirit of Law reaction to perceived short-changing.
- At a time when some brands are growing by delivering more than it says on the tin…
- …at the expense of the shrink-flators.
- Watch this space as a tipping point is reached…
