Packaging might be shrinking for ‘the climate’ but so are the contents – from chocolate to toothpaste – while prices continue to skyrocket.
Read the full article on The Telegraph website
NAM Implications:
- Shrinkflation is not an issue for government intervention.
- In that Letter-of-Law compliance removes the grounds for litigation.
- However, as we know, consumers rely on Spirit-of-Law perception…
- …to vote with their feet, thankfully!
