Consumer watchdog Which? reveals which groceries have shrunk and which are lacking key ingredients as inflation takes off again
Read the full article on the Which? website
NAM Implications:
- As always, brand loyals will seldom need pointing at changes to their regular brands.
- i.e. They are in the best position to judge where shrinkflation has been used to preserve price points at the expense of quantity received.
- Whilst statements of weight/volume may help with brand owner compliance with the letter-of-the-law…
- …consumers tend to be more reliant on spirit-of-the-law compliance…
- …and have the power to walk away.
- Skimpflation is one for the really discerning loyal…
- …in order to detect constituent substitution…
- …and leave the brand (for longer?) because of possible changes in taste.
