That shrinking product on the shelf isn’t your imagination. It’s a money-making tactic. Products get smaller, but the prices stay the same. Or worse, products get smaller and prices get larger.
While ‘shrinkflation’ isn’t a new tactic, the attention it’s getting is. As brands shrink their products to offset increasing costs, shoppers are noticing. And they’re making the worst offenders public on social media, giving others a heads up so they can get the best value while shopping.
Read the full article on the Mintel website
NAM Implications:
- However expressed, shrinkflation is short-changing loyal users…
- …whose familiarity with the brand means greater sensitivity to any change.
- Whilst brand owners can comply with Letter-of-Law by referring to pack copy…
- …we all know that Spirit-of-Law drives consumer perception…
- (and Social media usage)
- Given the time and work devoted to building trust in brands…
- ….shrinkflation means two steps back, or worse, every time.
