Home delivery app Snappy Shopper is rolling out a new retail media offering that puts brands in front of prospective customers at the point of transaction.
Leveraging Snappy Shopper’s growing network of convenience stores and shoppers, the system claims to result in increased digital shelf distribution, sales, revenue and margin for both the retailer and brand.
“Our brand partnership offering not only supports our growth ambitions within the convenience channel, but it also supports the wider trade – which is very important to us,” said Mike Callachan, Snappy Shopper’s founder & Chief Executive.
“By partnering with us, brands are winning through a combination of media tactics including sampling, brand awareness, product positioning and promotions that have resulted in average uplifts in distribution by 20% and sales by 1,000% respectively. We looking forward to see how we can support brands with our new offering and all it has to offer.”
Off the results of Friesland Campina’s Chocomel promotion with Snappy Shopper, Jake Rylands, innovation and NPD brand manager, said: “We were blown away by the impact the power of Snappy Shopper’s consumer reach was able to have on Chocomel’s convenience sales.
“Having Snappy Shopper endorse Chocomel to its extensive network of customers via an exclusive on-app promotion saw our sales with them increase by over 9,000%. The legacy of this has seen Chocomel be introduced to an entirely new audience, many of which when it comes to using home delivery, are likely to repeat-buy, as well as reminding loyal shoppers to keep Chocomel in their basket.”
NAM Implications:
- Given that first-party data re shopping behaviour is becoming more valuable than customer purchases…
- …then one can anticipate the emergence of Retail Media Networks.
- Hungry for a slice of traditional advertising spend (Budgets currently going to TV & Press)
- The ability to influence a ready-to-buy consumer at point-of-purchase.
- Suppliers simply have to become skilled at differentiating the alternative RTNs on offer…
