St Austell Brewery has announced that Kevin Georgel will become its new Chief Executive when the current boss James Staughton retires in January 2020.
Georgel, who has been a non-executive Board member at the Cornish brewery for four years, will be stepping down from his five-year tenure as CEO of pub group Admiral Taverns to take on the new role.
Commenting on the appointment, Chairman of St Austell Brewery, Will Michelmore said: “On behalf of the board, shareholders and the entire team at St Austell Brewery and Bath Ales, I am thrilled that Kevin has agreed to take on the role of CEO when James retires in January 2020 and excited that he will lead our business into its next chapter.
“Kevin’s skills, experience and values are a perfect fit for our company, our culture and for the customers we serve so we are all delighted about his appointment and look forward to welcoming him to the business.”
Georgel added: “I have known and admired St Austell Brewery, and more recently Bath Ales for a long time. As a non-executive director I have developed a deeper understanding and appreciation of the business, its people and customers and I am thrilled to have been asked to succeed James in 2020.
“I am enormously conscious and respectful of the values and history of this great company and feel privileged to have been given the opportunity to join the business at this exciting time.”
When Staughton steps down as CEO he will take on the honorary role of President of the company and will continue to support the business in an ambassadorial role.
