Weeks on from its acquisition by Grupo Bimbo, Manchester-based bakery business St Pierre Groupe has announced the appointment of David Wagstaff as its new Managing Director.
The company, which owns the St Pierre, Baker Street, and Paul Hollywood brands, was sold in its entirety to the world’s largest bakery business, with plans to accelerate its already rapid growth in the UK and overseas.
Wagstaff, who has led St Pierre Groupe’s US operation for more than two years, has taken the reins with immediate effect. He has more than thirty years of experience in food and drink, holding commercial and management positions with global brands in America, Asia and the UK.
Wagstaff will lead the existing St Pierre Groupe management team, which includes Paolo Benedetto (CFO), Jen Danby (CMO), Brett Rhodes (Supply Chain Director), Muriel Vanoli (Quality & Compliance Director) and Yann Neveu (Procurement Director).
“St Pierre Groupe is an entrepreneurial business that has achieved phenomenal success, both at home and internationally, using insight to develop brands and products that carry global appeal. Through its exceptional branded propositions, the business has made St Pierre the biggest brioche brand in America and the UK,” said Wagstaff.
“All that is down to the fact that we have a stellar team based in the UK and US who work hard to create authentic experiences and drive brand awareness for our brands, worldwide. I am pleased to say that the leadership team at St Pierre Groupe remains largely unchanged following the acquisition, allowing us to continue to build our brands and drive growth with the unique St Pierre spirit for which our company is known.”
