Strongbow and Jägermeister have withdrawn social media ads after the advertising watchdog ruled against the way the brands presented their alcoholic drinks.
The Advertising Standards Authority (ASA) said two Jägermeister adverts implied that alcohol was “a key component of social success”, which it said was “irresponsible” and a breach of the broadcasting code.
It added a Strongbow ad should be banned on the grounds that it “implied that alcohol might be indispensable or take priority in life”.
Both brands accepted the ASA judgments, which were released on Wednesday.
Read the full article on the BBC website
NAM Implications:
- The use of humour in communication is a very serious business.
- Even more so in unprecedented times…
- Withdrawal in the face of regulatory disapproval being the most pragmatic approach.
- i.e. far easier than having to deal with dissatisfied brand loyals…
