Symington’s has become the latest food manufacturer to launch a direct-to-consumer (DTC) operation.
The meal and snack maker said it had launched the DTC platform (Symington’s To You) following a significant uplift in demand for its products in recent months.
Consumers can order from its Mug Shot and Naked Noddle ranges. The site is initially offering five bundles of 12 items available to purchase for £10.00 + P&P to UK mainland. Other products and innovations are expected to be added in the future.
The company will also start offering a 20% discount next week from frontline workers including the emergency services, social care workers and armed forces, through a partnership with Blue Light Card.
David Cox, CEO at Symington’s, commented: “We’ve seen some major changes to the landscape of retail since COVID-19 hit, with many consumers turning to online shopping for their everyday essentials and more. Now that lockdown is easing and demand for our brands remains strong, it feels like the perfect time to launch our direct to consumer platform.
“It’s become clear in recent months that there is plenty of space for brands to move into the direct to consumer market while continuing to work in partnership with retailers, so we are looking forward to seeing how consumers respond to our offering given the demand we’ve been experiencing.”
In recent months, the likes of Asahi, AB InBev, PepsiCo, Heinz, and Nestlé, have all started DTC initiatives to tap into the growing demand for home delivery.
