Tate & Lyle has launched its new brand identity as part of its transformation to become a “purpose-led, growth-focused speciality food and beverage solutions business”.
At the heart of the rebrand, is the ingredients company’s new narrative – Science\ Solutions \ Society. It includes a new logo, typography, and imagery.
Nick Hampton, Chief Executive of Tate & Lyle, said: “Our commitment to ‘Science, Solutions, Society’ was born out of a deep understanding of our purpose ‘Transforming Lives through the Science of Food’. After all, everything Tate & Lyle does is rooted in science. It’s through R&D and innovation – our understanding of the science of food – that we have the greatest impact, not only by supporting healthy living through our ingredients and solutions but because, by growing our business, we can also have a wider positive impact on our communities and the planet.
“We are really excited to be able to share our new brand today – it truly reflects who we now are as a business and our ambition for the future, building on over 160 years of innovation.”
