Fifty years ago, a medium Chicken cost the equivalent of £11 today. Now it is less than a latte or a pint of beer, raising serious ethical and environmental questions.
Read the full article on The Guardian website
NAM Implications:
- For context: ‘…in the UK we eat 17,000 chickens every nine minutes. We consume more than 1bn broilers a year’…
- The way forward on pricing: ‘Labour, heat, electricity, packaging and the carbon dioxide used in processing and packing are all more expensive’….
- Key issue is chicken nationality.
- Given that an organic chicken costs £11, patently two supply chains are emerging…
- Your call…
