The Compleat Food Group, the owner of brands such as Pork Farms, Wall’s Pastry, and Squeaky Bean, has acquired Freshpak, a leading private label producer of added-value egg products, chilled food-to-go snacks, and deli fillers, for an undisclosed sum.
Freshpak employs approximately 500 people at its production facility in Barnsley, South Yorkshire, and had revenues of £93m in 2024. Its products are stocked in retailers including Tesco, Sainsbury’s, Asda, Morrisons, and Co-op. It also supplies foodservice customers.
The Compleat Food Group noted that the acquisition gives it new capabilities in egg processing, enabling it to tap into growing consumer demand for health and protein-rich foods. Freshpak’s deli fillers complement Compleat’s existing deli business, while its food-to-go expertise “unlocks further potential for innovation and growth in this category”.
It is the latest strategic acquisition by The Compleat Food Group, which is backed by European private equity firm PAI Partners. It follows the acquisition of SK Foods and Zorba Foods, and speciality food producer Harvey & Brockless in 2024. Earlier this year, the company also acquired The Real Yorkshire Pudding Co, a supplier of own-label and branded chilled Yorkshire Puddings.
The latest acquisition increases The Compleat Food Group’s total turnover to over £1.3bn and its workforce to more than 6,000 across 17 sites.
Nick Field, CEO at The Compleat Food Group, commented: “We’re delighted to welcome Freshpak to The Compleat Food Group. Its market-leading position in added-value egg products, deli fillers and chilled food-to-go is a perfect complement to our existing portfolio, allowing us to extend our capability and category leadership role to deliver further value and category growth with our existing partners, whilst also opening up new opportunities in both retail and foodservice.”
Toby Brinsmead, CEO of Freshpak, added: “Freshpak has built a strong reputation for quality, innovation and customer service. Joining The Compleat Food Group marks an exciting new chapter for the business, and I’m confident that under the Group’s ownership, Freshpak will continue to thrive and grow.”
NAM Implications:
- This deal ticks all the boxes re extension of product category…
- …and increased appeal to foodservice opportunities.
- (with access to the owner’s funds for investment to optimise opportunities)
- Looking good…
