Research firm Shopper Intelligence has just released world-first data based on whole of store video analysis of real shopper behaviour in a typical UK supermarket to understand exactly how Gondola Ends influence sales beyond the immediate. Notably, it addresses the question of the impact of a GE on in-aisle sales.
NamNews readers can access a recording of the webinar explaining these insights here (Passcode: Dv3?GV9f)
Or access a PDF copy of the report here
