Too Good To Go, the digital platform that connects consumers to stores that have surplus food, has launched a new service in the UK called Too Good To Go Parcels, which is designed for FMCG manufacturers looking to reduce their waste.
By purchasing unwanted items directly from brands, Too Good To Go claims the service offers a reliable retail channel that reduces the logistical burden of handling surplus food.
Manufacturers ship their products to Too Good To Go’s new packing facility in the Midlands, and the rest is managed by its logistics partner, CEVA Logistics. Consumers can then purchase Parcels directly via the Too Good To Go app for a reduced price and have them delivered to their homes.
Products found in Too Good To Go Parcels are typically ambient and easy-to-store goods. This includes coffee, tea, soft drinks, snacks, soups, sauces, spices, sweets, crisps, and pasta.
With approximately 12 million tonnes of food wasted annually at the manufacturing stage across Europe, Too Good To Go aims to provide food brands with a channel that can help to manage surplus stock due to fluctuations in demand, packaging changes, or cosmetic standards.
The new retail channel also gives brands the opportunity to engage directly with Too Good To Go’s 17 million registered UK users of its existing food waste marketplace app.
Some brands already onboard in the UK include Tony’s Chocolonely, Kraft Heinz, Minor Figures and Skinny Food Co, with manufacturing giants such as Unilever, Danone, Coca-Cola, Ferrero and Mondelēz using the platform in other markets.
In addition to the UK rollout, Parcels has already been launched in other countries across Europe, including Denmark, the Netherlands, Belgium, France, Italy, Germany and Austria. By the end of 2024, Parcels will be available in 50% of the countries where Too Good To Go operates.
Sophie Trueman, Country Director at Too Good To Go UK and Ireland, said: “We are thrilled to introduce Parcels as the latest innovation in our mission to combat food waste. This new retail channel not only provides businesses with an additional way to manage their surplus inventory without any logistical burden, but it allows them to market their brand directly to our existing and hyper-engaged audience. We believe that by making it easier for everyone to participate in tackling food waste, we can make a significant impact together.”
Jacqui Grimsey-Jones, UK and Ireland Head of Marketing at Tony’s Chocolonely, commented: “Tony’s Chocolonely is fully aligned with Too Good To Go’s belief that the products we all enjoy should not cause the exploitation of people or planet. With our fully traceable supply chain, we’re already making an impact at the very start of the journey, and now, partnering with Too Good to Go allows us to extend this commitment, ensuring we’re doing better at every stage of our products’ life cycle.”
NAM Implications:
- The introduction of parcels means that viable minimums can be set in terms of fulfilment profitability.
- i.e. size of parcel and price paid works…
- …providing the discounts on normal prices are obvious and worthwhile.
