TV has dropped out of marketers’ list of preferred ad channels for the first time, despite still being the most trusted medium, according to research from Kantar.
Read the full article on the Marketing Week website
NAM Implications:
- Key is what works in driving sales.
- Retail Media’s ability to reach the right consumers in the aisle in ready-to-buy mode…
- …combined with the ability to measure and report the sales effect…
- …has to represent a medium-term and long-term threat to traditional media…
- …and especially TV.
- Those still in doubt, please re-read the Marketing Week article.
