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Uncertainty Continues: Where Do ‘Less Healthy’ Food And Drink Ads Stand Now?

Food and drink manufacturers in the UK are still waiting for clarity on how new advertising restrictions on less healthy food (LHF) products.

The UK Government has delayed the advertising restrictions on this sub-category of high in fat, sugar and salt (HFSS) products by three months to 5 January 2026. However, the confusion around what counts as ‘brand advertising’ hasn’t gone away.

Read the full article on the Food Manufacture website