Unilever has expanded its partnership with technology services and consulting firm Accenture to apply generative AI to drive efficiencies and improve the agility of its business.
The multi-year programme will see the consumer goods giant work with Accenture to establish the foundation of a new industry standard in gen AI-powered productivity. This includes scaling uses that have shown to be effective in delivering cost reductions and operational efficiencies across Unilever’s global business.
“We have already introduced 500 AI applications across Unilever, helping us to reach new levels of efficiency,” said CEO Hein Schumacher.
“But as AI matures and becomes increasingly intelligent and intuitive, we see so much more potential. Now, as part of our action plan to deliver faster growth, drive productivity, and dial-up performance, we’re going deeper. With the help of Accenture’s world-class tools and capabilities, we will be able to analyse where and how AI can have the highest transformational impact and deliver the greatest returns.”
Unilever stated that it plans to leverage Accenture’s GenWizard platform to accelerate its technology and digital product development. The gen AI platform has more than 350 patents and ready-to-apply tools and frameworks that are said to work together to provide a comprehensive solution for any given technology business objective.
Julie Sweet, chair and CEO of Accenture, added: “This next exciting chapter in our decades-long collaboration with Unilever will raise the bar on how enterprises can scale gen AI to power productivity and value at speed. Accenture’s GenWizard platform will enable Unilever to create a full spectrum of targeted gen AI solutions across its business that can realise efficiencies and cost savings, uncover new ways of working and ultimately help drive competitive advantage.”
NAM Implications:
- Stakeholders will await the bottom-line impact…
