Unilever’s recent acquisition of Dr. Squatch from Summit Partners has sparked considerable discussion among industry analysts. While this brand acquisition may not have dominated headlines, I think it is a fascinating acquisition. It is a case study in strategic growth and the evolving marketing landscape of consumer goods.
For CPG leaders evaluating their own growth strategies, this Unilever acquisition offers valuable insights into when buying beats organic growth building, and what separates successful acquisitions from costly missteps.
Read the full article on the Mintel website
