Unilever has announced a multi-tournament partnership with World Rugby as an ‘Official Supporter’.
The deal will see the company’s portfolio of personal care brands – including Dove, Dove Men+Care, Rexona (also known as Sure), and Axe (also known as Lynx) – activate integrated campaigns around the sport’s major tournaments.
The partnership will commence this summer (22 August) with the Women’s Rugby World Cup in England, followed by the Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029.
“We are delighted to be partnering with World Rugby, particularly at a time when women’s rugby is on a sharp upwards trajectory,” said Fabian Garcia, Personal Care President at Unilever.
“Our long-term investment in sport goes beyond sponsorship – it’s about making a lasting impact, bringing our brands closer to passionate fans and deepening our connection with consumers globally. We look forward to activating our power brands to enhance the fan experience, boost visibility, break barriers, and inspire the next generation of athletes.”
