Valeo Foods is reportedly close to a deal to acquire premium snacks brand Kettle Foods from Campbell Soup.
According to a report by Sky News, the two sides are in advanced talks regarding Kettle Foods’s operations in the UK and Ireland (and does not cover any international assets). The report said a deal could be announced as early as this week and is expected to be worth upwards of £50m. The Sky report added that if the deal takes place, Kettle would become part of a new snacks division at Valeo.
Kettle Foods owns brands such as its flagship Kettle Chips, Metcalfe’s Skinny Popcorn, and Yellow Chips.
If confirmed, the deal would be the latest divestment by Campbell Soup, which has been selling off its international snack brands to focus on its core soup operations.
