After rescuing the Meatless Farm brand earlier this year, VFC Foods has agreed to acquire Clive’s Purely Plants, a plant-based manufacturer of pies, quiches and nut roasts.
The company noted that the move not only marks a substantial expansion in its product portfolio but will also increase the group’s annual sales by 30%.
Clive’s products are already listed by major retailers such as Waitrose, Ocado, Asda, and Abel & Cole, with a further ‘big 5’ listing from December set to be announced. VFC stated that the brand’s premium vegetable-led product range aligns with its overarching mission of removing animals from the food chain.
Clive’s has undergone impressive growth within the grocery retail sector over the past two years. Its Managing Director Esther Pearson said: “We are thrilled to have found a like-minded partner in VFC Foods to support us through this period of accelerated growth. We are committed to maintaining business as usual with all existing customers and ensuring that we uphold our high standards of customer service.”
Clive’s will operate as a subsidiary of VFC Foods with support from its existing team, and Pearson will remain a shareholder in the business.
In addition to the brand, the acquisition includes Clive’s Dartmouth production facility, marking VFC’s first foray into primary manufacturing. With substantial production capacity, VFC stated that it was poised for significant growth in the plant-based food sector.
Group CEO, Dave Sparrow, commented: “The acquisition of Clive’s, following the successful addition of Meatless Farm, positions VFC Foods as a formidable player in the market. With three strong brands experiencing substantial growth, we are well-positioned to further penetrate the retail and foodservice sectors in the UK and Europe.
“What excites us the most is the diverse range of products we can offer consumers, from enticing meat alternatives to wholesome and delicious vegetable-based options, making us one of the most diversified players in the category.”
