A winner of one of BrewDog’s “solid gold” beer cans has asked the advertising watchdog to investigate its claim the prize is worth £15,000.
The Scottish firm offered 10 people the chance to find a gold can hidden in a case of its beer. Some winners questioned the worth after discovering the cans are gold plated, and one has asked the Advertising Standards Authority (ASA) to probe whether any rules were broken.
Read the full article on the BBC website
NAM Implications:
- A distraction at least in terms of initiatives possibly becoming:
- A letter-of-law vs spirit-of-law issue?
- With a predictable ‘tell-a-friend’ outcome?
