Wessanen, the owner of the Clipper Teas, Kallø, Whole Earth and Mrs Crimble’s brands, has appointed a new Marketing & Category Director and Sales Director for its UK operations.
Bryan Martins has joined the business to take on the marketing role having worked in the food & drink sector for nearly 15 years. This included a lengthy tenure at Danone where he oversaw marketing for the company’s dairy department and also worked across its waters portfolio spanning Evian, Volvic and Badoit.
Meanwhile, Matin MacDonald has taken up the role of Sales Director, joining the company after a long career at Unilever and Reckitt Benckiser where he worked with brands such as Persil, Dove and Nurofen.
Wessanen stated that Martins and MacDonald’s joint priority was to build awareness of the company’s “connecting to nature mission and B Corp certification, and show retailers how this can directly support their sustainability goals and help them to achieve category growth”.
MacDonald commented: “Wessanen’s clear mission places nature as the driving force behind all that we do as a business. This means that we can have a very different conversation with our retail partners – one that not only directly supports category growth via our popular and innovative brands, but that also directly supports sustainability strategies from waste reduction to supply chain management.”
Martins added: “What excites me most about joining Wessanen UK is having the opportunity to unlock the huge growth potential that lies behind our UK brands, all of which already have established loyal followings and clear market positions: from Clipper, the world’s largest Fairtrade tea brand, to Whole Earth, the UK’s number one peanut butter brand. All of our brands have their own unique heritage story and are well positioned to satisfy consumer trends and meet demand for food that’s better for people and for the planet.”
