Wessanen UK, the owner of brands such as Clipper Teas, Kallø, and Whole Earth, has appointed Gareth Cooke as its new Commercial Director.
He has over 14 years’ experience in the food and drink sector. Cooke joined Wessanen from Molson Coors, where he was Sales Director – UK Grocery & E-Commerce. He has also previously worked for PepsiCo and Danone.
In his new role, Cooke is tasked with developing and implementing effective sales strategies to drive brand development and growth in the UK across all categories and channels of trade. He will also be responsible for building awareness of the company’s commitment to sustainability.
Commenting on the appointment, Wessanen UK’s CEO, Emma Vass, said: “He joins at a key time for our sales team as people put more focus on their health and the health of the planet. Our brands hold unique and leading roles the categories they operate in and can help retailers meet demand for healthy and sustainable food.”
