Lowlander Botanical Beers has announced that Westons Cider is this month taking on all sales and distribution responsibilities for its product range in the UK.
Lowlander was founded in Holland in 2016 by Frederik Kampman and produces a range of beers brewed with botanicals.
Westons, which owns the Stowford Press and Henry Westons brands, stated the move was part of its strategic plan to accelerate its long term growth by working with partners who offer products and brands that have synergies with its own cider business.
Helen Thomas, Managing Director of Westons, said: “We are delighted to partner with Lowlander and bring their premium range of botanically brewed beers to a wider audience in the UK – in Lowlander we see many synergies with our own business – absolute focus on quality, independent and committed to sustainability.”
Kampman and Andrew Coates, Lowlander’s Country Manager UK, added: “We look forward to working closely with Westons Cider to bring our fantastic beers to a wider group of UK consumers and customers.
“Our shared passion for natural ingredients full of flavour makes Westons Cider the perfect partner to help us achieve our ambitious goals in the UK and build upon our existing base of quality listings across bars, restaurants and premium retail such as Eurostar, Harvey Nichols, Bayley & Sage, New World Trading Company and Moxy Hotels.”
