The recording of a recent webinar from insights provider Shopper Intelligence is now available to NamNews readers.
As the rising cost of living bites, UK households are reducing their grocery spend, which is having an immediate and direct impact on grocery sales. Supermarkets are reporting plunging profits amid “unprecedented inflationary pressures”.
The webinar uses up-to-date metrics from SI’s latest Annual Grocery Shopper programme to explore what continued price increases could mean for grocery shoppers, as well as strategies to mitigate risk to sales. They ask “which categories are most likely to be affected? How can you mitigate the potential loss of sales? What other strategies can you employ to drive volume?”
Download a copy of the webinar slides and access the recording here
