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Aldi Brings Back Cuthbert The Caterpillar Cake For Charity

Aldi’s controversial Cuthbert the Caterpillar cake, hit by legal action from Marks & Spencer, is returning to stores, with profits going to charity.

Aldi had stopped selling the cake in February, two months before M&S accused the supermarket of infringing its Colin the Caterpillar trademark.

But now sales of a limited edition version will benefit Teenage Cancer Trust and Macmillan Cancer Support. “Let’s raise money for charity, not lawyers,” said Aldi.

Read the full article on the BBC website

NAM Implication:
  • Legal action, a minefield of unintended consequences…?