Aldi is building on its festive food donations programme by donating to those in need on New Year’s Eve as well.
Since 2018, the supermarket has donated unsold fresh and chilled food to charitable causes after stores close on Christmas Eve.
For the first time, its 906 stores will now be inviting charity partners to collect unsold food on New Year’s Eve as well, when Aldi expects to donate a further 200,000 meals throughout the UK.
With the help of Neighbourly, a community giving platform that links businesses to charitable organisations, Aldi is also launching a Community Cupboard initiative, whereby it will prioritise donations to local community groups focused on feeding children over the forthcoming Christmas school holiday – and will do so again during the February half-term and Easter breaks.
Aldi expects its extended programme will lead to a record number of meals being donated over the festive season.
Luke Peech, Managing Director of Corporate Responsibility at Aldi UK, said: “Access to fresh, affordable food should be a right, not a privilege, which is why we’re doing what we can to help those in need.
“Tackling food poverty is an issue that the country and our store colleagues are really behind, so it’s great to be extending our programme – particularly over the festive period and upcoming school holidays.”
