Amid the worsening cost-of-living crisis, consumer watchdog Which? has again named Aldi as the cheapest supermarket in the UK.
The monthly price comparison looks at the cost of a basket of 47 items, including groceries and household essentials. Aldi came in cheapest at £74.23, with the same shopping costing £16.91 more at Morrisons and £12.54 more at Tesco. The discounter was also £25.23 cheaper than the most expensive supermarket, Waitrose.
| Retailer | Average basket price |
| Aldi | £74.23 |
| Lidl | £75.61 |
| Asda | £83.22 |
| Sainsbury’s | £86.27 |
| Tesco | £86.77 |
| Morrisons | £91.14 |
| Ocado | £95.33 |
| Waitrose | £99.46 |
Source: Which?
Julie Ashfield, Managing Director of Buying at Aldi, commented: “We know that across the nation many families are finding things tough due to the cost of living crisis. At Aldi, we’re determined to help by keeping costs low and quality high for our customers. We’re thrilled to yet again be named the UK’s cheapest supermarket.”
Meanwhile, Aldi noted that it has seen shoppers switching from takeaways to its own ‘fakeaway’ range to save money. Its Metro rolls (89p, 4 pack) to create Subway-esque sandwiches, Beef Quarter Pounder Burgers (£2.49, 454g, 4 pack) and Carlos Takeaway pizzas (£3.69) have all been popular. The retailer noted that it has seen a 30% rise in sales of its fresh and frozen pizzas over the past month as savvy shoppers make cutbacks.
NAM Implications:
- In an uncertain world of soaring inflation…
- …care to bet the consumer will ignore these differences?
- Watch this space!
- Meanwhile, more ‘fakeaway’ a new ‘take’ on private label…
