Aldi is hoping to grab a share of the fast-growing online grocery market over the key festive period with plans to extend its click & collect trial to more than 200 additional stores by Christmas.
Aldi launched its click & collect service at a single store in the Midlands in September, before extending the trial to cover a total of 18 stores last month. Shoppers are able to choose from a full range of grocery items online, then drive to their local store where their shopping is brought to their car by Aldi staff contact-free, in line with social distancing rules.
Giles Hurley, Chief Executive Officer, Aldi UK and Ireland, said: “We know that more and more people want to buy high-quality food at unbeatable Aldi prices – particularly at the moment – and this trial has been hugely popular so far.
“By extending it to hundreds of new stores, we’re making Aldi accessible to thousands of shoppers who might never have visited one of our stores before.”
In September, Aldi announced it was investing £1.3bn over the next two years, including in opening 100 new stores and upgrading a further 100 stores.
NAM Implications:
- Could be marginally easier to jump aboard now…
- …rather than have a competitor show you how?
- Fast pace, given a single store in September…
- Watch this space.
