Aldi UK has stepped up its push into the grocery delivery channel by expanding a trial with Deliveroo to almost 130 stores.
Last month, the discounter extended its trial to a total of 42 stores across the UK, including entering new cities such as Bristol, Liverpool and Brighton. It has now confirmed that the trial has been rolled out to a nearly 90 additional stores, including areas in both Scotland and Wales.
The scheme allows customers within a 6km radius of the participating stores to order from around 400 grocery items through the Deliveroo app. Products are picked by Aldi staff and delivered by Deliveroo in as little as 20 minutes.
Aldi has also been rolling out its new click & collect service that launched in September in the hope it can grab a share of the fast-growing online grocery market over the key festive period.
Richard Thornton, Communications Director at Aldi UK, said: “We’re finding customers really value having more ways to shop at Aldi, particularly at the moment.
“That’s why we’ve been keen to extend our trial with Deliveroo to stores in more new areas, and plan to launch our trial of click and collect in more than 200 additional stores between now and Christmas.
“In the past month, we have made the Deliveroo service available in new areas such as Cardiff and Aberdeen, and will continue to monitor feedback of the service closely.”
NAM Implications:
- Anticipate a 100% roll-out…
- …and seek ways of working with Aldi.
- Before your competitors show you how…
