Aldi is to begin trialling sensory-friendly shopping hours in a select number of its stores.
From next week until the end of October, almost 100 of the discounter’s outlets across Derbyshire, Nottinghamshire, Lincolnshire and Yorkshire will offer a quieter shopping experience every Tuesday between 6pm and 8.30pm.
Aldi stated that if successful, the initiative will be rolled out to all its UK stores, with changes including stopping tannoy announcements, quieter till scan sounds, and signposting the dedicated times to all customers.
Vicky Metcalf, Diversity and Inclusion Director at Aldi UK, said: “Our new sensory-friendly shopping hours aim to help those who prefer a quieter shopping experience or struggle with noisy environments.
“We are committed to ensuring we are as accessible and inclusive as possible – both for shoppers and colleagues – and we look forward to receiving customer feedback on this trial to help inform our approach on a national level.”
NAM Implications:
- Meeting customer needs.
- And if so, quiet times will increase demand.
- Becoming a pointer for other Aldi branches…
- …and their rivals.
