After releasing a teaser last weekend, Aldi will today debut its full Christmas TV advert.
It sees the return of its Kevin the Carrot character, with a theme based around the popular Home Alone movies.
Adam Zavalis, Marketing Director at Aldi UK, said: “Christmas celebrates the joy of being with loved ones and this year more than ever we all need a bit of light entertainment as we celebrate the season together.
“And it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and this year’s Yuletide performance is sure to get the nation shouting ‘KEVIN!’ as we welcome him back for the seventh year.”
The Christmas ad will make its TV premiere tonight at 20.30pm on Channel 4 during the centre break of Aldi’s Next Big Thing programme.