Asda recently partnered with online global sourcing platform RangeMe, with the aim of increasing the number of new and innovative products in its stores
Asda is the first of the big four grocers to join RangeMe since the platform launched in the UK earlier this year. Asda sees its involvement as an opportunity to grow its supplier base as part of its new incubator programme called ‘Nurture’ that launched last month.
RangeMe made its debut in 2014 and is now used by over 12,000 retail buyers in the UK, North America, and APAC region. The platform allows new brands to showcase their products to retail buyers.
Ben Smith, Senior Director of Commercial Strategy at Asda, said: “We’ve already received hundreds of product pitches from really exciting, emerging suppliers as a result of our partnership with RangeMe.
“Through the launch of Asda’s incubator programme, we hope to work with some of these suppliers to get their products onto the shelves in our stores. We have a reputation for championing trend-led and innovative products, which this platform is enabling us to source at scale, so we can quickly find and introduce new products into our stores.”
Nicky Jackson, CEO of RangeMe, added: “Asda is an iconic British retailer and supermarket chain and we welcome them to our community of top retailers from around the world to transform their product sourcing experience. This is also an excellent opportunity for suppliers to connect directly with Asda buyers and showcase their products.”
