Asda is rolling out its Rewards loyalty programme to all of its 633 stores, as well as online, following the success of regional trials that began in October last year.
Over 1 million people have already signed up to the app-based scheme, which gives customers the chance to build up a ‘Cashpot ‘to spend in-store or online. Shoppers earn rewards when buying selected ‘Star Products’ across its branded and own-label ranges. They can also add to their Cashpot by completing in-app missions, such as buying a certain number of fruit and veg items.
Users redeem their cash by creating a voucher in the app, which they can use for money off their next shop.
So far, Asda Rewards users have built up over £4m in their Cashpots.
Mark Baxter, Senior Director for Loyalty at Asda, said: “We’re incredibly excited to be able to give all our customers access to Asda Rewards across the UK so they can start to earn Rewards & build their Cashpot. We know that times are tough for families right now, so it’s great to be able to reward them for simply shopping with us.”
NAM Implications:
- Tesco onshelf Clubcard promotions appear to indicate that ‘instant gratification’…
- …works better than postponed, even to the next store visit.
- Key is whether Asda tech can allow redemption at checkout…
- …and thus catch up with Tesco-appeal?
