Asda has revealed that it will launch its second standalone George concept store next week, as part of its plan to replace its Asda Living brand portfolio across the UK.
Opening in Hull on Friday 31st October, the outlet features a new layout that showcases the George clothing and homeware ranges.
It is the second store to be transformed under the George banner, following a pilot at Crown Point, Leeds, in May. Asda noted that the Leeds store has performed strongly since relaunching.
Asda’s broader ambition is to open a further 10 George stores across the UK next year as part of a move to strengthen its non-food proposition.
“Our pilot George store in Leeds has been a tremendous success, thanks to the dedication and passion of our colleagues and the fantastic response from customers. It’s shown us just how much love there is for the George brand and our hero product categories,” said George Managing Director, Liz Evans.
“Building on that momentum, we’re excited to bring the standalone George store concept to Hull giving even more customers the opportunity to enjoy an inspiring, easy-to-shop experience that celebrates everything they know and love about George.
“This next step marks another milestone in our journey to evolve with our customers, offering them a truly engaging and seamless shopping experience driven by our people, our products, and our passion for the brand.”
NAM Implications:
- Asda continue to seek ways of unlocking shopper traffic.
- Some of which could work…
- …given time.
- Fingers crossed…
