Asda has announced the expansion of its partnership with jewellery and accessories retailer Claire’s.
Following an initial trial in 10 stores in October 2020, the Claire’s format is now being rolled out to more than 500 Asda sites.
Alison Grainger, Asda’s Senior Director for Retail Planning and Proposition, GM and George, said: “Working with partners like Claire’s gives us the opportunity to offer our customers access to great brands and products they love as part of their regular grocery shop. By joining forces with exciting and beloved brands like Claire’s, customers who visit our stores are provided with not only convenience but also access to a greater product choice from brands they love, enabling them to complete more shopping missions in one location.”
Ryan Vero, Chief Executive Officer of Claire’s. added: “Through our expanding consumer products partnerships, we are bringing Claire’s within reach of even more customers in even more locations where they live and shop. We have continued to see strong reception to our partnership with Asda, and together we are serving up the latest on-trend accessories and creating fun, exciting opportunities for our customers to experiment with self-expression and personal style.”
The Claire’s range in Asda stores includes hair, cosmetics, and fashion accessories.
NAM Implications:
- As Asda online grows…
- …so they might be in the market for more shop-in-shop for their physical estate?
- Time to anticipate possible moves?
