Coffee brand Caffè Nero is expanding its collaboration with the John Lewis Partnership by opening outlets in some of the group’s supermarkets and department stores.
A new café concept is initially launching in five Waitrose stores in Billericay, Godalming, Keynsham, Locks Heath, and Stroudand. They will serve coffee from The Nero Roasting Company and offer food based on recipes from Waitrose.
There is also the opening of the first Caffè Nero in a John Lewis store, in White City, London. The 1,500 sq. ft. outlet will offer the full range of Caffè Nero’s coffees and its deli food.
The move follows the retailer partnering with the Nero Group in 2021 to offer free hot drinks from Caffè Nero self-serve machines to members of the myWaitrose loyalty scheme.
Will Stratton-Morris, Caffè Nero CEO UK, commented: “Our partnership with Waitrose continues to build and we’ve been delighted with the close working relationship we have grown. We have always seen the potential to deepen that relationship further, and the launch of the new cafes in Waitrose is a key step in that process, as is widening the scope of our relationship with our first Caffè Nero store within a John Lewis store. I’m excited that customers can enjoy the hospitality and premium coffee of a Caffè Nero within the unique shopping experience of John Lewis. It’s a perfect pairing, and there is still so much scope for our partnership to continue to grow”.
Charlotte Di Cello, Commercial Director at Waitrose, added: “We’re excited to build on our successful partnership with the Nero Group with the launch of our new cafes. The initial tranche of five cafes will offer the best of Waitrose food together with coffee from The Nero Roasting Company, in a welcoming environment, served by our brilliant Waitrose Partners.
“Our stores are hubs for local communities across the country, and we know our customers love to have the option of enjoying a coffee, snack or meal after their shop.”
NAM Implications:
- Deepening customer enrichment within the shopping experience.
- Setting performance standards that will benefit each company.
- Watch this space…
