Circana is strengthening its market measurement portfolio through the launch of a new tool that allows retailers and manufacturers to analyse their online performance separately from bricks & mortar sales.
The product will incorporate sales data from the company’s retail clients and offer insight into the growth drivers of each channel. Users will be able to access and compare their data against the broader market through Circana’s Unify platform.
Clients will benefit from the inclusion of Tesco’s census data in addition to data from other leading grocery and health & beauty retailers.
The new online read will deliver volume and value share data, providing retailers and CPGs with a detailed breakdown of their sales metrics to help “drive growth and competitive advantage”.
Jaime Silvester, Head of UK Retail at Circana, commented: “With online retail continuing to be a significant growth driver in the retail sector and outpacing traditional stores, understanding these channel dynamics is vital for retailers and CPGs looking to optimise their retail strategies.
“Circana’s enhanced online market measurement solution is a game-changer for both retailers and CPG manufacturers. Our new online read will enable clients to make informed decisions, allocate resources more effectively, and ultimately drive greater growth in the competitive retail landscape.”
