Upmarket food retailer Fortnum & Mason is joining the on-demand grocery movement via a partnership with Zapp, a convenience delivery app operating in London.
Consumers in the capital can now use the platform to order from a curated range of Fortnum & Mason products, including its renowned teas, biscuits and hampers.
The retailer stated that the partnership will allow it to meet the changing needs of modern consumers.
Liz Darran, Chief Brand & Creative Officer at Fortnum & Mason, commented: “We are always looking for new ways to bring our products to customers in a way that complements their busy lifestyles. Partnering with leading tech brand Zapp, ensures our customers can enjoy their favourite Fortnum’s treats whenever they wish, delivered in minutes, 24/7.”
Rowan Lawson, Director at Zapp, added: “We’re delighted to welcome Fortnum & Mason to Zapp, offering our customers instant access to some of the most sought-after luxury products on the market. Our partnership combines the best of Zapp’s on-demand 24/7 delivery with Fortnum’s heritage and quality, reflecting a shift in how premium brands now reach consumers.”
